Some common interactive events include creating a game or a competition around your product and asking your audience to take part in it. Give your audience a personal experience, invite them to participate, and make them feel as though they influence the happening of an event. They involve your audience, which means that you need to keep them updated on what’s happening at every moment. The most significant advantage of interactive events is that they’re highly engaging.
Although the tactic of surprise is not necessarily the most effective one in terms of persuasion, it may be the most effective in terms of emotion. Ultimately, this means that your audience will be more likely to deem your product as exciting, new, and entertaining. In fact, according to a report by the University of Houston, 35% of Americans would be willing to pay more for their favorite product if they knew it was one of a kind. Giving your audience a surprise can have a positive effect on their perception of your product or brand. How to Do Brand Activation Surprise Your Audience in a Good Way
In other words, it’s a marketing campaign that has a place in both the physical, and digital world. In a nutshell, brand activation simply refers to a marketing activity that uses a physical product or environment to convey a message or an idea to consumers. One marketing approach that has been gaining attention is called brand activation, and that’s we’re going to discuss in this post today. Marketers continue to search for more effective and innovative ways to attract their target audience. It’s because almost every brand now knows the value of digital marketing. We live in a time when it’s extremely difficult for brands to stand out from their competition even though they have access to their audiences in an instant.
0 kommentar(er)
